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Published on September 3rd, 2013 | by John I.

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The Benefits of Using a Specialist Search Agency

Time-poor and strapped for a spare minute? As technology becomes increasingly accessible and integrated into our lives, our availability soars. Ten years ago, we weren’t attached to our phones, beating off nimble competitors with SEO strategies and competitive reviewing; the world was a different place, where experience revealed a brand of vintage reliability and the family builder, the local travel agent or branch banking manager were permanent fixtures in our schedules. A business owner is no longer just the boss, attending to staff complaints and balancing the books, they are expected to be a promotional expert, a SEO specialist, an advertising executive and a copywriter rolled into a neat, net savvy robot.

You may have heard a word or two around the town about specialist search agencies, companies formed around principles and disciplines that make your head spin after an hour or two staring at the screen. Digital agencies often double as an SEO company, building a team of link builders, SEM managers, SEO managers and content writers to deliver marketing solutions in our brave new, jacked in world.

Do You Look Good?

Positive web development and design is the bedrock of first impressions, engaging and guiding the audience to direct their eyes to salient information – or that is, relevant copy. Well branded, beautifully rendered websites are statistically and socially more likely to draw potential customers in by the eye balls, hook their tentacles in and not let go until their minds are expanded or expectations sated by the service your performance website offers. Think of a website like a car; instead of a ten minute inspection, you have ten seconds max to make a favourable impression. If you had ten seconds to inspect a potential new set of wheels, would you stick around if it was a 1981 Ford Laser when a sleek, sparkling BMW swings around the corner, offering a better drive, at least on the surface. No matter how hardy and reliable the internal engine is, the old car loses the race and your old website (or no website at all!) fails to connect. Digital agencies combine the formulaic mechanics ruling the galaxy of search engines, with aesthetic development, making sure your site receives the attention it deserves.

Do You Sound Good?

Words are often overlooked as important seeds of visibility, taken for granted in their operation and vast availability. We all communicate, right? Does it matter how grammatically correct or immediately relevant my content is? Do I need content at all, and if so, is it really that important to include dynamic language? The answer to every question listed above is yes. Content is essential to converting, engaging and retaining traffic; it’s your microphone, the very voice box of your webpage… If your website sounds disinterested, tired, garbled and drunk on its own awesomeness, why should anybody keep reading, let alone make the call and convert to the customer? Not everybody is a writer, we acknowledge this fact, but you ARE a representative of your company, and with this in mind, take the first steps to correcting your nasally online accent by contacting a digital agency.

Can Anybody See You?

SEO and SEM are mysterious acronyms governed by zoo animals and strange formulas regulated by touch-typing staffers, hidden under a fog of caffeine and numbers. While you don’t need to take a crash course now, a digital agency can sit down with you and audit your site, indicating possible improvements, prominence issues and fixes so simple they’re almost a relief. On top of this auditing process, a qualified SEO crew can start building your online profile, making sure your site is in front of the right eyes, at the right time.

What do you have to gain? Everything. A better question arises though…what are you waiting for? Get ahead of your competitors; they’ll be doing everything they can to acquire your client base, online and off.



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