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Published on November 12th, 2012 | by John I.


The future of Social Networks and how they will change our lives

Increasingly, it looks as though online social networks will be recognized as one of the key developments in mass communication of the early twenty-first century. And as social networking sites such as Facebook and Google+ expand and evolve they will impact our lives in new and unexpected ways.

One major development made in the field of social networking can be seen in the mobile arena. More and more people are using mobile devices such as iPhones and Androids, and inevitably many will use them to engage with social networking sites on the go. The social networking phenomenon is making ever-increasing inroads into our daily lives.

It is not just the small screens which highlight this phenomenon. Last year the pizza company Domino’s set up a billboard in Times Square which provided live coverage of comments posted onto the Domino’s website by consumers – a filter for bad language was in place, but other than that customers were allowed to say what they liked and have their views screened to an audience of thousands. A perfect example of how the way of thinking spearheaded by social networks is leaving its mark on the outside world.

If you focus on big brands such as Domino’s, however, we lose focus of the many small names that are benefiting from the social network revolution. Almost anybody can set up a Facebook page, from major multinational corporations to small-scale cottage industries – and all will be at the fingertips of any Facebook user. What’s more, in the world of social networking small size can be an advantage – it is easier for a small company than a big brand to set up a friendly, personable presence on Facebook.

Social networking  truly is changing the world around us. It is connecting us in new ways, and it is connecting us as individuals. The World Wide Web may have brought with it a wave of depersonalisation, with most users behind anonymous digital masks, but social networking has brought new awareness of the people that use the Internet.

What is the future of social networking? It is hard to say at this point, but it looks as though the society ahead of us will communicate in a way dreamed of only in science fiction.



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