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Published on July 31st, 2012 | by John I.

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The Importance and Benefits of Social Networks

In the last ten years or so, social networks have changed the internet in more ways than one. Although they originally began as communication hubs, social network sites have evolved into something more, allowing millions of people from all over the world to interact meaningfully over the net. The social networks have had a tremendous influence over political discussion, public development, and of course , social interaction.

It was only a few years ago that people dismissed Facebook as nothing more but a trendy website for teenagers and kids. Today, it’s estimated that Facebook has around 600 million active users all over the world. Moreover, other major social network sites, like LinkedIn and Twitter, have 100 million and 200 million users respectively. So based on number alone, it’s quite obvious that social network sites are one of the major components of Web 2.0.

However, the value of social network extends beyond mere numbers. Here are several examples of how social network sites have changed human interaction.

Politics and Public Services

Politics and Public Services have always been sensitive to change, and their operational models have been significantly influenced by social networks. Facebook, for example, is extensively used to promote non-profit organizations, social projects and political parties. Twitter, on the other hand, has been used by politicians to reach out to their constituents.

It’s also worth mentioning that thanks to social networks, people can now share their ideas, and voice their opinions more easily. So as far as most politicians are concerned, social network sites are seen as a means of creating a more personal bond with their voters.

Marketing

Marketing has always been keen to catch up with the latest trends, so it’s not surprising how different industries now use social network sites to promote their products and services. The value of social network in the field of marketing is that it allows for one-on-one interaction between producers and consumers. For many companies, what this basically means is better PR with their potential customers, and as we all know, PR is one of the best forms of marketing.

Journalism

Thanks to social networks, it is now easier than ever to share news without involving traditional media organizations. In fact, many news websites will present their readers with articles that their FB friends recommend. This is because webzines and news organizations know that people are more likely to read news recommended by friends and family.

Recruitment

Most major companies’ organizations have their own Facebook and Twitter Account. In addition to helping them promote their products and services, it is also a good way to recruit new talent. LinkedIn, in particular, is one of the best tools for Human Resource specialists who are looking for fresh talent. So if you are looking for a new job, you may want to look for them on Facebook or LinkedIn.

The Future of Social Networks

Google, Microsoft and other Internet Giants all acknowledge the power of social networks in shaping people’s lives. So it’s no longer a question of how to implement the latest technology or software. What’s important at this point is expanding the role of social networks, and to make them even more beneficial to their users.

Author Bio: This post is written by Mark Taylor. Mark is an Internet Marketing expert, he offers seo service and is a fan of free backlink checker tool.



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