Published on June 21st, 2012 | by John I.
Apples iPad winner of the tablets battle once again.
According to a study by Strategy Analytics regarding the purchase of tablets, the Amazon Kindle Fire (Android based) has gained the largest market share among the Android devices. Furthermore, the Amazon device seems to be the one that may have contributed to the increase in the percentage of tablets with the Google operating system. Although it is a very popular system it still doesn’t manage to lead the race of tablets, as the iPad – and hence the iOS – prevailed and was found in first place during the last quarter of 2011. In last place, we find the tablets with Windows Operating systems.
It has become evident and clear that Microsoft is facing big and serious problems in a particular category of mobile devices, and although 400.000 tablets with Windows where available last autumn, they only gained 1.5% of total market. By contrast, Apple and Google saw a significant increase in revenue over the corresponding quarter of 2010, while the difference between Google’s Android and Apples iOS may have decreased. However, Microsoft has based all its hopes to release new coming tablets with Windows 8.
What about the future of netbooks?
With the huge increase of tablets in the market, another useful and noticeable statistic is the dramatic netbook decrease in the market. Things are not looking good at all and the future of netbooks is very blurry. Japan’s Toshiba announced that it will no longer supply netbooks. Toshiba is certainly not the only company that withdraws netbooks from the market. Dell, Lenovo, Samsung and Sony have all currently stopped the development of new netbook models. The only companies still active in this area is Asus, Acer and HP, but sales are dramatically falling. It seems that netbooks will be remembered as one of the fireworks in the technology market. The very small portable computers with screen diagonal to 10-inch managed to steal a significant market share in previous years, but the end is almost inevitable.
The mass public demand and the development of tablets and Ultrabooks leave no room in the market for netbooks, and in the near future they will probably be nothing more than museum pieces.