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Published on March 20th, 2013 | by John I.


Guest Post: How the Advancement of Consumer Tech Gives Rise to Virtualisation

For several years virtualisation was all the rage. A modern IT phenomenon that shifted trends from in-house to outsourced hardware and software service management. However, in recent years several developments in technology have shifted the focus squarely to the consumer and it could be said, have dumbed down IT services as a result. IT has evolved this way as the pace of society quicken, business needs to keep up with demand for more data, flexible working practices and multi-cultural collaboration.

Bringing us up-to-date, research specialist Gartner recently provided insights that discussed how a ‘nexus of forces’ are redefining enterprise IT. These forces are shifting IT thinking to the cloud, mobility, social media and information analytics. Yet the problem with these uber-trends is that whilst they are all-encompassing and indeed impact every level of business, as forces alone they do not deliver a platform on which your business will succeed. For that you very much need to add two key elements – customisation and collaboration – and in doing so we give rise again to the power and potential of virtualisation.

Consumer and business demands on servers have shifted the focus from traditional IT infrastructure that previously required considerable expense and in-house resourcing to the present inter-connected models built on collaboration between the vendor and client that are all facilitated by virtualised infrastructure. Here virtual servers offer the fastest, most flexible, most customisable IT infrastructure to counter remote consumer tech and peer enterprise pressures. This is absolutely crucial as you look to elevate your business above anyone else in the market.

The cloud, social collaboration, mobility infrastructure and information analytics of course are the pillars for IT strategy in 2013. However, they build a grand plan, an overriding philosophy that has little substance without a robust day-to-day IT environment. This is where virtualisation bridges the gap between business and consumer technology enablement. It allows you to utilise IT in ways that are innovative while running an infrastructure that is reliable, resourceful and maximises performance, even when the changing dynamics of staff and customers add greater pressure still.

In short, businesses need to take advantage of the rapid advancement in IT or they will be left behind. But cloud and SaaS applications alone offer little or no benefit without a server infrastructure that facilitates business as a connected community of dynamic users and processes.

Everything must be intrinsically focused on low TCO and optimum ROI. This takes IT centred business intelligence and social CRM. None of this is possible without a virtual server platform that benefits the entire value chain, through customisation.

In summary, virtual servers provide the platform on which Gartner’s nexus of forces can truly elevate your business. Without virtualisation these forces are just high level ‘buzzwords’ that people use as tag lines for the latest products and services they say will ‘revolutionise’ your business.

This much is clear, the virtualisation of IT is here to stay, in truth it never left the building. It has always been the glue that binds modern IT, both as a platform of choice and social enabler. Virtual server architecture makes IT what every business needs – simple, secure, safe, scalable and sustainable.


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Is an IT professional who loves writing about the latest technology news.

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