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Tech london olympics 2012

Published on July 20th, 2012 | by John I.

Technology in London’s Olympic Games 2012

In a few days time the Olympic Games will be kicking off in the London. The spectacle will unite the world’s nations to compete in a range of athletic tournaments and sporting games which will then broadcasted around the world.

From a technical point of the view hosting the games is a mammoth challenge. The organisation committee has given the technical team a budget of £500,000,000 to run the games, so far this has bought 165,00 fixed telephones, 80,000 fixed and 1,000 wireless internet accesses points, 700 servers, 1000 net books and a whopping 4.500 KM of Ethernet, electrical and fibre-optic cabling.

Although the technical team have been granted a wealth of budget, they haven’t been innovative in their spending, in fact they won’t be using any software or hardware developed or produced since 2010 due to the lack of real-time testing. It seems like they’re playing a safe hand. BT (British Telecom’s) has been given the task of organising the network and infrastructure of the huge event which will run from a multitude of locations across the British Isles.

Over the last three years BT has erected a village of communication systems outside the Olympic park; this is will be the technical headquarters of the Olympic Games. This location will enable voice, data and mobile transmissions and most importantly collect the scoring data which will be collated in real-time and added to BBC’s scoring API. Real time statistics and analytical data on all events in the tournament will be available 24 hours a day’s via the BBC website or on red button or on-demand TV Services.

The BBC will be broadcasted the spectacle. The British Broadcasting Cooperation are industry leaders in broadcasting events, news, programmes and other such visual medias. The last Olympic Games in Sydney (Australia) only 250 hours of games where shown on terrestrial TV. In London 2012 The BBC plans to capture 4,500 hours of Olympic events and broadcast them to the world via the internet, radio and generic visual Medias.

As far as the sporting events are concerned there hasn’t been any huge technical advancements, however Omega will now be using their incredibly accurate quantum timer that’s accurate to one Millionth of a second. With regards to track and field events the firing sound from the starting pistol will now electronically sound directly behind each athlete to avoid complaints on about how the sound from the gun may take a longer time to reach the runners ear who’s positioned the other side of the track.

The running blocks on sprinting and running events have been amended to test for pressure rather than movement; this gives a much clearer indication when a runner may have started falsely.

A new sensory system has been added to the socks of martial art athletes, such as those who par-take part in Taekwondo and karate as scoring system is based on the amount of times contact is made.

In multiple  locations around London the BBC have installed  3 400 Inch cinema screens which will be showing the key events of the games in ultra-HD which is a new technology that’s meant to be x16 clearer than the normal high definition.

The biggest technical advancement of the games however isn’t organised by the Olympic committee, it is instead an operation sponsored by EDF energy which will light up the London eye during the 2 week period of the Olympic Games. During this time the London eye will illuminate green or yellow depending on the amount of tweets that mention the Olympics hastag. The Algorithm which controls the colours of the eye isn’t only controlled by the amount of tweets, but is it also takes into consideration the tone or mood of the tweets. For example, if a large amount of tweets that mention the Olympics are of a negative nature then the London eye will glow red, signifying that the consensus of viewers watching the event are unhappy of the outcome of a sporting event.

To find out more about the social media driven light show watch the video below:

Jonathan Verrall who is a digital marketing analyst for the international IT Services provider FDM Group

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